Strategic Content Drives a
in Deals for Software Developer
Case Study:
An established developer of custom software solutions specializing in
sales enablement tools. Already servicing nationally known brands and
having developed a highly sought-after sales enablement tool in the
home remodeling vertical, the company aimed for significant
expansion with new leadership
Challenge
With the ambitious goal to double their annual revenue following the addition of new leadership, the company needed to refine its marketing strategy to align with its expanded objectives and effectively reach and engage its target market.
Recognized the necessity of enhancing the company’s brand messaging to more accurately reflect its expertise in creating tailored software solutions, thereby improving lead generation and customer acquisition strategies. It was also essential to identify and focus on verticals offering the most potential for sales.
Storyright
Solution
Brand Messaging and Persona Development
Clarified and sharpened the company's messaging to highlight their niche in developing customized solutions. Conducted in-depth analysis to identify high-potential verticals and created detailed personas for each, facilitating targeted marketing strategies.
Content Strategy
Developed and executed a robust content marketing plan that positioned the company as a thought leader in the revenue enablement space, with special emphasis on the identified verticals.
Digital Marketing Execution
Implemented targeted, story-based email marketing campaigns that included creating and using lead lists tailored to each vertical. Optimized landing pages to effectively convert leads and managed a strategic overhaul of their social media presence to increase brand visibility and engagement.
Results
- New Marketing Qualified Leads (MQLs) increased by 2,900%
- Sales Qualified Leads (SQLs) up by 478%
- New Deals increased by 320%
- Client Revenue up by 62% in a 6-month period without paid media.
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